Can your Business Benefit from Marketing with a Mobile App?
Does your business need a mobile app? Statistics would certainly seem to indicate that apps are no longer a luxury for a business but a necessity. Basically, whatever your business is able to do online, you are now able to do on a tablet or smartphone. There is a steadily increasing demographic that prefers to conduct business through their mobile device. More and more consumers are using their phones and tablets to browse, shop online, and conduct research.
Mobile App Benefits for Local Businesses
Apps are no longer just for nationally-known chains. Even local businesses can benefit from an app. In fact, much like the Internet itself, an app provides the ability for local businesses to establish a national presence. In addition to extending your brand, an app also provides your business with added value, including location targeting and portability. While marketing is certainly a huge advantage of mobile apps, their potential extends into a number of other cutting-edge technological improvements. In addition to reaching consumers who are constantly on the go, mobile apps also make it easy to launch customer loyalty programs, support purchase transactions online, improve social media interactions, and provide turn-by-turn directions.
Going Viral with Apps
As most business owners are well aware, word of mouth is critical to marketing. Mobile apps also make it easier for word about your business to quickly go viral when fans promote your business for you. Through mobile apps, your most loyal customers are able to share your content via social networking sites like Twitter and Facebook.
Start-ups Can Benefit Too
What if you’re a start-up? Most fledgling businesses make the mistake of thinking they do not need to tap into mobile marketing until they have established a presence. The truth of the matter is that when you have just launched your business is the ideal time to factor a mobile app into your marketing plans. The popularity of apps ensures that there is not a better way to effectively obtain brand awareness for your new business. All businesses can benefit from having an app that is available for consumers to download to the literally millions of mobile devices currently in circulation.
Although every business is different, regardless of the type of business you are in, there are advantages to marketing your business with a mobile app. The bottom line is this: apps have become so popular that it is now possible to attract a completely new source of business. If you haven’t tapped into this market, you are likely to get left behind.
How exactly do you go about getting an app for your business? You could try to develop one on your own, but if you are not a programmer, this is likely to be an exercise in frustration. The easiest way to get an app for your business and take it to the next level of marketing is to utilize the services of a mobile app development company that specializes in the development of mobile applications and mobile marketing campaigns. True, there is a cost involved but that cost is likely to be negligible when you factor in the potential earnings your new app can bring your business.
Mobile App Benefits for Local Businesses
Apps are no longer just for nationally-known chains. Even local businesses can benefit from an app. In fact, much like the Internet itself, an app provides the ability for local businesses to establish a national presence. In addition to extending your brand, an app also provides your business with added value, including location targeting and portability. While marketing is certainly a huge advantage of mobile apps, their potential extends into a number of other cutting-edge technological improvements. In addition to reaching consumers who are constantly on the go, mobile apps also make it easy to launch customer loyalty programs, support purchase transactions online, improve social media interactions, and provide turn-by-turn directions.
Going Viral with Apps
As most business owners are well aware, word of mouth is critical to marketing. Mobile apps also make it easier for word about your business to quickly go viral when fans promote your business for you. Through mobile apps, your most loyal customers are able to share your content via social networking sites like Twitter and Facebook.
Start-ups Can Benefit Too
What if you’re a start-up? Most fledgling businesses make the mistake of thinking they do not need to tap into mobile marketing until they have established a presence. The truth of the matter is that when you have just launched your business is the ideal time to factor a mobile app into your marketing plans. The popularity of apps ensures that there is not a better way to effectively obtain brand awareness for your new business. All businesses can benefit from having an app that is available for consumers to download to the literally millions of mobile devices currently in circulation.
Although every business is different, regardless of the type of business you are in, there are advantages to marketing your business with a mobile app. The bottom line is this: apps have become so popular that it is now possible to attract a completely new source of business. If you haven’t tapped into this market, you are likely to get left behind.
How exactly do you go about getting an app for your business? You could try to develop one on your own, but if you are not a programmer, this is likely to be an exercise in frustration. The easiest way to get an app for your business and take it to the next level of marketing is to utilize the services of a mobile app development company that specializes in the development of mobile applications and mobile marketing campaigns. True, there is a cost involved but that cost is likely to be negligible when you factor in the potential earnings your new app can bring your business.
How Social Media Shapes Consumer Opinion
Many consumers will not buy consumer goods without seeking the advice from others. Nearly, 79 percent of social media users have used the platform for this purpose. Some of these users had their heart set on one item before talking to friends on social media, and then, they changed their minds. Over 64 percent of users have changed their minds because of dialogue and discussions on social media platforms such as Facebook, Twitter and LinkedIn.
How Effective is Social Media in Lead Generation?
Since over a billion users are on social media sites, there is an incredible opportunity to capture leads, but it will require work. Unless the product is universal, businesses must find the customers interested in the product or service. Some customers may sign up on the social media site because they enjoy your product or service. Reaching other customers may require additional work.
Businesses may find other customers by offering promotional products, launching a sweepstakes or using pay-per-click (PPC) targeted advertising to find leads. Social media can be quite effective with lead generation when used in conjunction with these common practices.
Though the social media platform is free, companies will have to invest time and money to find leads that are ready to buy. The process may be more cost-effective than traditional means, but there are some costs. Lead generation in Facebook is generated through “likes” and “friends” and lead generation in Twitter is generated through “followers.” The more leads a company generates through social media, the easier it is to sell new and existing products and services. Whenever a company is ready to sell, the leads are already on their Facebook page.
Tailored Customer Service
Tailored customer service is possible with social media. Many businesses use social media to determine how to improve a product or service. Companies engage customers to determine what they want and then, sell items based upon their customer's responses. Social media tools make it easier to solicit feedback from the masses. Loyal customers can also be nurtured through social media and offered free merchandise for retention purposes.
Consider Social Media for Small Businesses
Social media warrants the attention of small businesses for more reasons than one. The applications are effective in public relations, marketing, lead generation, customer service, reputation management and feedback generation. Social media has many implications in the business world if the tools are used properly. Many companies have successful business models that incorporate the use of social media tools.
How Effective is Social Media in Lead Generation?
Since over a billion users are on social media sites, there is an incredible opportunity to capture leads, but it will require work. Unless the product is universal, businesses must find the customers interested in the product or service. Some customers may sign up on the social media site because they enjoy your product or service. Reaching other customers may require additional work.
Businesses may find other customers by offering promotional products, launching a sweepstakes or using pay-per-click (PPC) targeted advertising to find leads. Social media can be quite effective with lead generation when used in conjunction with these common practices.
Though the social media platform is free, companies will have to invest time and money to find leads that are ready to buy. The process may be more cost-effective than traditional means, but there are some costs. Lead generation in Facebook is generated through “likes” and “friends” and lead generation in Twitter is generated through “followers.” The more leads a company generates through social media, the easier it is to sell new and existing products and services. Whenever a company is ready to sell, the leads are already on their Facebook page.
Tailored Customer Service
Tailored customer service is possible with social media. Many businesses use social media to determine how to improve a product or service. Companies engage customers to determine what they want and then, sell items based upon their customer's responses. Social media tools make it easier to solicit feedback from the masses. Loyal customers can also be nurtured through social media and offered free merchandise for retention purposes.
Consider Social Media for Small Businesses
Social media warrants the attention of small businesses for more reasons than one. The applications are effective in public relations, marketing, lead generation, customer service, reputation management and feedback generation. Social media has many implications in the business world if the tools are used properly. Many companies have successful business models that incorporate the use of social media tools.
Brief Discussion of Ontario Business Development
Ontario business development options can range widely. For business owners who are just beginning to get their legs beneath them, they will likely want to obtain as much good information as possible. By talking with other men and women who have successfully built large enterprises, they should be perfectly able to go on to glory in whatever field they want to become established in. Recognizing the financial pitfalls of bad business choices will be important. Likewise, those individuals who are quite savvy in the locations of their investments will probably turn quite a profit in the years ahead.
Business development should be pursued down a number of different avenues. If small business owners have a particular skill that they can perform better than anyone else, they will have a good starting point. Through a good marketing plan, they should be able to sell that skill to others. Often, it helps to hire a professional marketer, who can point out some of the tricks of the trade. By publicizing the business owner’s positive attributes to people in a number of nearby communities, there is a much greater chance of generating all the success in the world.
Digital marketing is important for any business. This specific concept may range widely over a number of issues, but it will be mainly concerned with web site design. Any business owner who wishes to generate more profits through time will need some kind of professionally rendered web page. Designers can help with this. Often, they will have an extensive background in the graphic arts, which will make them excellent people to hire. They can transform any web page so that it is much more professional in the way it appears to customers. This will lead to more hits and eventually to more money.
Individuals who are looking to develop their businesses into successful ventures might want to take a business class or two at the local college. There are plenty of workshops that are offered by experts. Even if these workshops cost a bit of money, they will be well worth the price of admission. When men and women learn about certain business techniques that have been proven to work, they will feel much more confident about their chances for success. People who take such classes should come prepared to learn and to get the most they possibly can out of the experience.
Residents who want to succeed at Ontario business development should also have a few intangible qualities. For example, they should be honest and patient with whatever they are trying to accomplish. Sometimes, it takes time to build a business from the ground up. As long as people stay dedicated to the task, however, they should come through just fine. They can show off their success to their families and to others in the field. Those individuals who create extremely successful enterprises may even be able to turn those enterprises over to their children at some point. They’ll be proud of their success for the rest of their lives.
This guest post was written on behalf of Ajax - First For Business. One of the fastest growing cities in terms of Economic Development Ontario
Business development should be pursued down a number of different avenues. If small business owners have a particular skill that they can perform better than anyone else, they will have a good starting point. Through a good marketing plan, they should be able to sell that skill to others. Often, it helps to hire a professional marketer, who can point out some of the tricks of the trade. By publicizing the business owner’s positive attributes to people in a number of nearby communities, there is a much greater chance of generating all the success in the world.
Digital marketing is important for any business. This specific concept may range widely over a number of issues, but it will be mainly concerned with web site design. Any business owner who wishes to generate more profits through time will need some kind of professionally rendered web page. Designers can help with this. Often, they will have an extensive background in the graphic arts, which will make them excellent people to hire. They can transform any web page so that it is much more professional in the way it appears to customers. This will lead to more hits and eventually to more money.
Individuals who are looking to develop their businesses into successful ventures might want to take a business class or two at the local college. There are plenty of workshops that are offered by experts. Even if these workshops cost a bit of money, they will be well worth the price of admission. When men and women learn about certain business techniques that have been proven to work, they will feel much more confident about their chances for success. People who take such classes should come prepared to learn and to get the most they possibly can out of the experience.
Residents who want to succeed at Ontario business development should also have a few intangible qualities. For example, they should be honest and patient with whatever they are trying to accomplish. Sometimes, it takes time to build a business from the ground up. As long as people stay dedicated to the task, however, they should come through just fine. They can show off their success to their families and to others in the field. Those individuals who create extremely successful enterprises may even be able to turn those enterprises over to their children at some point. They’ll be proud of their success for the rest of their lives.
This guest post was written on behalf of Ajax - First For Business. One of the fastest growing cities in terms of Economic Development Ontario
5 Helpful Tips For Business Travellers
When most people think of traveling, they imagine fun activities. However, business travelers know that they have the stress of making travel plans and dealing with work obligations. By following a few very helpful tips, business travelers can greatly reduce common stresses and enjoy their trips.
1. Take Advantage Of Technology
Whether business travelers fly, drive or do both, there are several technologies available to make traveling simpler. Online check-in is a great benefit for people who fly frequently. GPS is a helpful addition for road travelers. Many car rental companies, airlines, parking providers and hotels also have social media pages. Use these to find helpful tips and updates about available mobile apps, coupons or other benefits that save time and money.
2. Pack Smart
Make a simple list of all essential items, and avoid packing too much. When traveling by plane, be sure to stay current with TSA regulations. For carry-on bags, put all compliant bottles of liquid or gel in an acceptable size of plastic bag. Some airports take more time to test contact solution that is in a larger bottle, so be sure to purchase a smaller bottle to save time. The bag should be placed at the top of the suitcase for easy access. If a laptop will be carried, make sure it can be quickly and easily removed from its case.
3. Bring A Pillow
One of the most common complaints people have when sleeping away from home is uncomfortable pillows. Many people sleep better on a pillow they are familiar with. Standard pillows are small and light enough to meet airline regulations, and a coat can be tucked inside of a pillowcase neatly.
4. Choose Good Accommodations
Unfortunately, hotels can be noisy and crowded. Business travelers may find broken heaters, toilets or safes at the most inconvenient times. These problems may not be remedied quickly, and hotels may be so full that a room change may not be an option. Furnished apartments are much more convenient and comfortable. There are several short term rentals available in nearly every city and state. For an affordable price, business travelers may enjoy a temporary home with plenty of useful furnishings. This also saves the need to dine out for every meal. Many sites are available for booking furnished apartments and short term rentals. Some have social media pages with the latest information and helpful tips, so be sure to look for those.
5. Confirm Arrangements
Anyone can make a mistake. Hotel clerks may type in the wrong reservation date, or travelers may select the wrong month when purchasing flight tickets. Be sure to comb over every detail after making initial travel plans. Call to confirm any trip reservations one week before leaving.
It is also important to make sure the company's travel insurance policy has adequate provisions for every trip detail. By following these useful tips, business travelers can prevent unnecessary stress, save money and save time.
1. Take Advantage Of Technology
Whether business travelers fly, drive or do both, there are several technologies available to make traveling simpler. Online check-in is a great benefit for people who fly frequently. GPS is a helpful addition for road travelers. Many car rental companies, airlines, parking providers and hotels also have social media pages. Use these to find helpful tips and updates about available mobile apps, coupons or other benefits that save time and money.
2. Pack Smart
Make a simple list of all essential items, and avoid packing too much. When traveling by plane, be sure to stay current with TSA regulations. For carry-on bags, put all compliant bottles of liquid or gel in an acceptable size of plastic bag. Some airports take more time to test contact solution that is in a larger bottle, so be sure to purchase a smaller bottle to save time. The bag should be placed at the top of the suitcase for easy access. If a laptop will be carried, make sure it can be quickly and easily removed from its case.
3. Bring A Pillow
One of the most common complaints people have when sleeping away from home is uncomfortable pillows. Many people sleep better on a pillow they are familiar with. Standard pillows are small and light enough to meet airline regulations, and a coat can be tucked inside of a pillowcase neatly.
4. Choose Good Accommodations
Unfortunately, hotels can be noisy and crowded. Business travelers may find broken heaters, toilets or safes at the most inconvenient times. These problems may not be remedied quickly, and hotels may be so full that a room change may not be an option. Furnished apartments are much more convenient and comfortable. There are several short term rentals available in nearly every city and state. For an affordable price, business travelers may enjoy a temporary home with plenty of useful furnishings. This also saves the need to dine out for every meal. Many sites are available for booking furnished apartments and short term rentals. Some have social media pages with the latest information and helpful tips, so be sure to look for those.
5. Confirm Arrangements
Anyone can make a mistake. Hotel clerks may type in the wrong reservation date, or travelers may select the wrong month when purchasing flight tickets. Be sure to comb over every detail after making initial travel plans. Call to confirm any trip reservations one week before leaving.
It is also important to make sure the company's travel insurance policy has adequate provisions for every trip detail. By following these useful tips, business travelers can prevent unnecessary stress, save money and save time.